Search Engine Ranking Getting Harder When Displaying AdSense
Search Engine Ranking Getting Harder When Displaying AdSense
RankingMeasures.com has recently finished conducting a monthly study of just under a million search engine results for 15,000 popular keyword phrases. The most notable finding concerns a clearly negative correlation discovered in google, yahoo, & msn.
Sites displaying contextual PPC advertising are consistently ranking lower than similar sites without these ads. These ads are taken from the search engines' own advertising networks -- the same sponsored ads displayed along with traditional search engine results. When these ads are clicked, the website owner is given a cut of the profits.
RankingMeasures.com has found that for over 75% of searches, sites with contextual advertising , such as AdSense or Yahoo Publisher Network (YPN), are more likely to rank lower in the natural rankings. For example, on one major search engine 816 sites with contextual ads were found in search engine ranking position one while 1,356 sites were found at the bottom of the second page of results.
"If the search engines providing the contextual ads are distancing themselves from the revenue stream, webmasters might want to do the same," advises RankingMeasures.com founder Chris Crompton. "Given that so many 'spammy' sites are built for the sole purpose of AdSense revenue, it looks like the search engines have added this flag to their algorithms."
Ever since the dawn of AdSense, the number of junk websites put forth by SEO marketers has been steadily growing. A sure sign of a spam website is junk content with PPC ads everywhere. It appears that to preserve the relevancy of searches, the big three search engines have introduced a negative hit to websites displaying contextual ads. Whatever the root cause of this phenomenon, AdSense seems to be dying.
The full search engine ranking data is provided free of charge from RankingMeasures.com. RankingMeasures.com hosts software designed to reverse engineer the search engines on an increasing number of factors.
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