Network Solutions® Releases White Paper Detailing Pros and Cons of Pay Per Click Advertising and Search Engine Optimization
(PRWEB) November 19, 2007 -- When it comes to which form of search engine marketing is most effective, the argument between search engine optimization (SEO) and pay per click advertising (http://www.networksolutions.com/online-marketing/index.jsp) (PPC) can become as passionate and heated as a political debate. If a business owner is new to search engine marketing, it is easy to get overwhelmed and lost in the sea of opinions on both sides. With Network Solutions® new white paper, "PPC vs. SEO -Friends or Foes?" business owners will discover the benefits to both solutions in driving traffic to their Web sites.
Some experts believe that businesses get more out of paying for the targeted traffic that comes to Web sites from a pay per click advertising campaign, while others point out that SEO impacts where a Web site ranks naturally in the search engines and can increase the credibility of a company. Luckily, there is one thing that the experts all agree on: if a company has a Web site, they need a way for potential customers to find them on search engines such as Google® and Yahoo!®.
According to Jeff Zimmerman, Vice President of Product Marketing and Management with Network Solutions, "Online Marketing is a very complex subject, especially when it comes to determining the best way to drive traffic to your Website. This whitepaper provides a solid foundation for anyone who wants to learn more about PPC and SEO services (http://www.networksolutions.com/online-marketing/index.jsp), and when one is more appropriate to use over the other."
Both PPC and SEO belong in a robust search engine marketing plan, as both are integral and imperative, with their own distinct advantages. This white paper will discuss the pros and cons of both, and help business owners understand the ideal relationship between the two.
To discover more about the benefits of PPC and SEO, download "PPC vs. SEO - Friends or Foes?" (http://bpmforms.networksolutions.com/whitepaper-ppc-vs-seo.html?OriginationPage=pressrelease&CampaignName=ppc-vs-seo-20071112) For more information on Network Solutions PPC and SEO services, please visit NetworkSolutions.com.
About Network Solutions
Network Solutions, a leading provider of web solutions, offers a comprehensive line of products for businesses, including ecommerce software, web design, web promotion, domain registration, SEO services and other Internet solutions. As an industry pioneer and over 28 years in the web services industry, Network Solutions is committed to helping businesses succeed with affordable and simple one-stop shopping solutions.
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NextBio Announces Public Launch of Its Life Science Search Engine: New Paradigm for Basic and Clinical Research Promotes Open Biology
NextBio Se
NextBio (http://www.nextbio.com) today announced the next step in making Open Biology a reality: a free version of the NextBio life science search engine has been made available to the general public. Using NextBio, any researcher or clinician can search the world's public life sciences data and literature - over 10,000 experiments, 16 million articles, and literally billions of data points. Moreover, users can import their own experimental data into the NextBio search engine, share it with the community, and collaborate with others as never before.
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The launch of AllTheDates.com's dating search engine has been a breakthrough for people dating online, allowing them to search and view potential partners' profiles from multiple dating sites simultaneously. The innovation is helping consumers to find the dates they're interested in, and to decide which dating sites will offer them the best chances of dating success.
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