AJAX & SEO - Are They Compatible?
Many travel and holiday websites are now utilizing AJAX. AJAX is not new, but it is developing into a major buzzword in IT departments and at web developers. It's also a potential source of friction between IT/development and marketing.
AJAX is short for Asynchronous JavaScript and XML, a development technique designed to create interactive web applications. AJAX makes web pages faster loading and more responsive by exchanging small amounts of data with the server so that the whole page does not have to be reloaded each time the user requests a change. This is meant to increase the web page's interactivity, speed, and usability. One of the "classic" AJAX applications that most people are familiar with is Google Maps.
There are some major benefits to implementing AJAX on a travel or holiday websites. It can assist in delivering an improved user experience through faster loading, improved page interactivity and enhanced visual presentation. There is also the benefit of reduced bandwidth usage as smaller packets of data are downloaded rather than whole web pages.
However, there is a price to pay for delivering this enhanced user experience. The problem is that search engines can't see your AJAX delivered content or navigation as they are unable to run the Javascript code necessary to generate the HTML content. If the search engines cannot access your content or follow your navigational links you could be seriously restricting your site's exposure in the search engines.
There is no doubt that AJAX is here to stay, at least until something better comes along. It's also likely that the major search engines will become more adept at spidering and indexing AJAX generated content. However, until they do, the simple solution is to avoid using AJAX where it is not needed on your site. If you do intend to use AJAX make sure that your IT department or web developer create real links and HTML content to feed the spiders with.
Mark Scriven is the M.D of Turismotec Ltd (http://www.turismotec.com), a UK based search engine marketing agency that specialises in the travel sector. Turismotec publish a bi-monthly search marketing newsletter called etravel.success. Subscribe here - http://www.turismotec.com/news_letter.html.
|
|
 |
 |
|
Gregory Markel On Video Search Engine Optimization at Search Engine Strategies NYC
Infuse Creative's Founder/President shares his video search engine optimization knowledge with the Search Engine Strategies attendees in New York, NY.
Search Engine Submission - What to Look for when Selecting an Australian SEO Company
Every business owner I've met has been encouraged at some point to invest in a website; often convinced with hype that if their business didn't have a website then they might as well pack their bags and retire to the social security queue.Hype aside, this statement is basically true.
Search Engine Optimization and Submission Tips
Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'.
Search Engine Submission to Search Engine Optimization
A blog is shortened for Web Log. It can be termed as a regular web site because a blog also gets frequently updated with new content. Popular blogs are ones which get updated on a regular basis. They contain text ranging from various topics, backgrounds and genres. There are many of us who subscribe to these blogs through RSS (Real Simple Syndication) or Atom ?feeds?. These display the latest headlines and information, which saves navigation time. A blog is an increasingly popular medium and works also as a good e-Marketing strategy for creating and distributing Internet content.
Article Submission: Directories and Software For Article Submissions
This article looks at submitting your articles to article submission sites for various purposes Article submissions may give you more back-links to your website as well as small amounts of traffic
Search Engine Optimization Tips - Keyword Optimization To Improve Search Engine Ranking
It?s tough to figure out keyword placement in your search engine optimization plan Here are some tips to help you in your keyword optimization to improve search engine ranking
Article Marketing And Search Engine Optimization (SEO)
Search engine optimization (SEO) mainly deals with what?s called on-page optimization ? placing keywords and phrases in different areas and in the code of a webpage. On-page SEO is great for letting Google and the other search engines know what your website is about, but it?s also vital to let them know how important your website is. You can accomplish this through a broader branch of online promotion call search engine marketing. One area of search engine marketing is article writing and syndication, and it works wonders for building backlinks to your website, as well as providing good content for your website?s visitors.
How Search Engines Work And Why Search Engine Optimization Is Important
What is a search engine? A search engine is a different type of site on the web which is created to find information that is stored in individual websites for people who type in a keyword or group of keywords seeking information on that topic. Some examples of search engines are Google, MSN, Yahoo, to mention a few. Search engine optimization is a very important process to get your website to the top ten in the search engines.
Article Submissions and Search Engine One Way Links
Articles and One Way Links, with the search engine evolving each day, it is absolutely critical to fall not into the big trap of following the greatest and latest craze for ranking higher in the search engines and directories. Tricks such as keyword stuffing, cloaking, blog spamming ..... are things that have worked at one time, but are definitely not something that will lasts in the long haul. A website will eventually either get banned for doing something like that, or simply will not get ranked anywhere and your hard work and effort will be in vain.
Web Site Owners Learn SEO (Search Engine Optimization) to Improve Search Engine Rankings
Web site owners are taking advantage of specialized training in search engine optimization to improve their overall search engine rankings.
|
 |
|
