Search Engine Optimization Made Easy And Free With The Once Lowly Online Media Room
Lexington, MA (PRWEB) June 5, 2007 -- The online media room, part of the Web site of many organizations, is one of the most powerful yet least understood places to optimize for search engines, says David Meerman Scott, online thought leadership strategist and author of "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly."
"When news releases are posted in the online media room on a site, search engine crawlers will find the content, index it, and rank it based on words, phrases, and other factors," Scott says. "Because news release pages update more often than any other part of a typical organization's Web site, search engine algorithms (tuned to pay attention to pages that update frequently) tend to rank news release pages among the highest on most sites site, driving traffic there first."
Most marketers and PR professionals know the online media room (sometimes called press pages or press room) as the part of an organization's Web site that is created specifically for the media. But very few people understand that all kinds of people visit an online media room, not just journalists. Because an online media room is so powerful with search engines, marketers need to re-think their strategy for leveraging this powerful part of their site. Media rooms serve all constituents, not just journalists--customers, prospects, partners, and even employees--and should be crafted with these audiences in mind.
"There's no question that a well organized media room often has higher search results and drives more traffic than other parts of a Web site because of the way the search engines work," says Scott. "Google and the other search engines value fresh and regularly updating content. Smart companies take advantage of this by sending news releases frequently and adding them to their online media room to get high rankings from the search engines."
In his new book, Scott provides new rules for online media rooms. With extensive case studies and how to information, Scott shows marketers and PR professionals who work for companies, nonprofits, and agencies how to reach buyers directly with the online content that they want to consume.
Scott's book, "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly," is available wherever business books are sold. The book features a foreword by Robert Scoble, Vice President Media Development, PodTech.net, co-author Naked Conversations, and blogger at Scobleizer.com. ISBN: 0-470-11345-6
David Meerman Scott is an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He is also an instructor for Pragmatic Marketing and he has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out Scott's ideas on his popular marketing blog.
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